According to a recent study, having a coffee before shopping may cause you to spend more money.
The University of South Florida set up a pop-up café at the entrances of stores in France and Spain. They offered shoppers coffee, decaf, or water. Half of the shoppers ordered a coffee that contained about 100 mg of caffeine and the others went for the safe option of decaf or water. After leaving the store shoppers shared their receipts with the researchers.
Shoppers who opted for the caffeine ended up spending 50% more and bought an extra 30% more items than those who chose the decaf options. Coffee drinkers also spent more money on non-essentials like candles and perfumes, while non-caffeinated shoppers stuck to the items they had their sights set on when they entered the store. Caffeine is a powerful stimulant that releases dopamine in the brain, which excites the mind and the body, this leads to a higher energetic state, which enhances impulsivity and decreases self-control.
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