If you’re in business, you’ll know that timing is everything. Picking the wrong time to make a pitch, or attempt to close a deal, and things can go south. So in a season like this, is the time ever right for business?
Emily Dickinson is an executive coach at Novus Global, and she joined Jeziel to discuss how to approach business in this tricky time. She explained that while the time may not be ideal for some conventional business techniques, there are still things you can do.
A time to hunt
In ordinary times, business may be looked at as a hunt. Searching for a client, enticing them with your business, and finally sealing the deal. However, with so many people either out of work or living under different circumstances, that may not be the best idea now. So what’s a hunter to do?
A time to farm
While the time may not be right to hunt, it’s perfect to farm. Hunting is am immediate, results driven technique. You go out, you hunt, you come back successful. Farming on the other hand requires patience, and in a time like this, it’s an ideal strategy. The farming strategy Emily describes is all based around reaping what you sow. As a businessperson, you may be in a position to continue your business as usual, but a lot of your clients may not. the key is to use this time to establish a mutually beneficial relationship. By planting the seeds of generosity now, you may just reap a harvest of good business, and faithful clients in the future.
It’s important to remember that generosity isn’t necessarily doing something for free, or a waste of time and resources. After all, the word generosity is related to the words genesis and generate. Generosity can not only be the beginning of something, but the power behind something great.
To hear all of Emily’s good advice, check out the podcast below: