Michael is an experienced business person, with qualifications in Electronics (Communications) Engineering and an MBA (Marketing major). His career has been diverse and includes several roles in general management, product development & commercialisation, business re-engineering and sales & marketing. Michael’s interest in radio began in first job as Manufacturing Manager of a company that built turnkey radio station electronics and has continued with his love of all things audio. Michael is an active member of Lifestreams Church in Como.
Bruce is a director of Genesis Business Advisers, a management consulting and business coaching firm, which since its inception in 1998 has provided business improvement advice to owner managers of small and medium sized businesses across Western Australia. He has graduate qualifications in agricultural science and agribusiness from the University of Melbourne and Monash University and completed the Australian Institute of Company Directors course in 2010. He is chairman of the Council for Baptist Churches of Western Australia Inc. and treasurer and a member of the leadership team at Parkerville Baptist Church, where he attends with his wife Sue, son Noah and daughter Jana.
Pamela Elsmore (PJ)
PJ is the WA Office Manager at The Smith Family, but also volunteers for the organisation in a variety of ways. Further, she volunteers at her tennis club where she is a member and is involved in a couple of different prison ministries on a regular basis. Although PJ’s main gift is administration, she has been a primary music teacher and piano teacher, is trained in graphic and public space design, has a Graduate Diploma in Ministry from Tabor College and has a double diploma in Business and Management. PJ brings to the Board skills in business, problem solving, listening and strategising, with a heart to support and grow the mission of Sonshine FM.
Clinton has been involved in digital transformation and innovation for over a decade, having founded his own successful technology company in the field of IoT and big data analytics. Clinton has been recognised with a number of personal accolades including ‘Entrepreneur of the Year’, ‘Innovator of the Year’ and the national ‘ICT Digital Disruptors Award’. Clinton is passionate about emerging technologies and their application through product and business transformation. He is married with two daughters and has a heart for opportunity identification in a new media landscape.
Brenda studied commerce and law and is principal of her own law practice which she started in 2008. She also has a post-graduate qualification in theology and is actively involved in the ministry, mission and leadership of St Philips Anglican Church in Cottesloe. There Brenda assists and leads a number of ministries and has served on the Parish Council since 2002. She preaches occasionally at St Philips and regularly teaches at women’s events run by St Philips and other churches. Brenda has a real heart for the Station and its positive influence in a world that needs to hear a message of hope.
David runs David Reid Group (DRG) which is a team of highly experienced sales and business development, branding and marketing specialists. Since 2001, they’ve been helping people achieve their goals in sales and business development, business growth, marketing planning and execution, and brand building. David attends St Albans Anglican in Highgate and is married with three young children.
Bevan Jones has over 23 years sales experience, and 15 years experience in business management. His last four years, before coming to Sonshine FM, were specialising in change management within the Industrial and Mining sales sector. Bevan has been a ‘volunteer’ casual weekend announcer with 98five Sonshine FM for over 10 years. His specific skills are in team leadership and change management and adopts a ‘coaching’ style of management. Bevan and his family worship at Red Door Community Church and are very involved in the Lakeside Lightning Basketball ministry. He is married to Catherine and has three active boys. Bevan began his role as General Manager in May 2011.